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  • Recommended Books From Internet Marketing Legends Mike Long and Kelly Felix

    Posted on November 3rd, 2010 Tim No comments

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    Personally I am a very big reader.  So I decided to ask 2 internet marketing legends Mike Long (Area 51) and Kelly Felix (Rich Jerk) and both the recent creators of in my opinion the VERY BEST internet marketing product for your money Bring The Fresh.

    So I asked them what books have helped them the most and here are the answers they gave me.

    Mike Long –

    The way I read the New Testament is this: I have a red letter version where Christ’s words are highlighted. I focus very much on those red letters, skimming past what’s written in black just to get context. I read half way through each statement by Christ, up until he gets to the point where the “punch line” is coming, and then I try to figure out what he would say.

    (I learned this from David Mills because it’s how David figured out most of his dope philosophy.)

    For example there’s one story where the Lord leaves a steward in charge of his estate. The steward basically screws around, and then hears the Lord is returning. The steward freaks out because he realizes that he’s about to be unemployed…

    …So he calls together all of the people who owe his Lord cash and writes off 1/2 of their debts, figuring he’ll be able to get work with one of them.

    So then I stop reading and I wonder what the Lord ends up saying in Jesus’ story.

    In this particular story the Lord actually says to the steward: good job. Because if you can’t be a good servant to a bad master, then how can you be a good servant to a good master?

    The lesson I take from that is that even if I’m working on the “wrong” thing I try to do it right because I can gain skill.

    Travis was telling me about a show he was watching on master criminals where they are so freaking good at what they do that there’s no way to stop them from say running a gang from prison…where they have so much skill and ingenuity that authorities are deathly afraid of moving them to a new city because they will just set up a new gang there.

    Now of course we can take that lesson and apply it to something beneficial…and voila that’s Christ’s point, in my opinion.

    David Mills likes to think of this as the purple lightning effect.

    In Star Wars there’s the light side of the force and the dark side. And apparently the only difference is that if you’re on the dark side you get purple lightning. David’s point is that Luke Skywalker might as well learn the dark side and then use the purple lightning to kick the evil emperor’s butt!

    Other great books I’ve read by category:

    Fiction (most of what I read now):
    Dresden files by Jim Butcher. First book is Stormfront (*I HIGHLY recommend these for up and coming copywriters!!!!)
    Anything by David Gemmell
    Spencer novels by Robert Parker

    Philosophy: Not a Chance by RC Sproul
    The Collected Speeches of Ronald Reagan
    The Education of Ronald Reagan (The GE Years) Thomas Evans
    (Also watching Reagen on YouTube is a VERY smart move for someone who wants to be successful with video.)

    Predictably Irrational by Dan Airely
    Books by Malcolm Gladwell
    Influence by Robert Cialdini
    Men are from Mars, Women are from Venus by David Grey

    Frogs to Princes and Persuasion Engineering by Richard Bandler
    Awaken the Giant Within: Tony Robbins
    books about Milton Erickson

    Direct response marketing: My life in scientific advertising by Claude Hopkins

    Books I hate: 4-hour work week.

    HATE IT. Can’t stand it.


    I actually released a video about how much I hate it.

    Worst (of many bad ideas) in this book: outsource customer service.

    Ask yourself this. If Kelly and I outsourced customer service how would your Bring the Fresh experience be?

    Kelly Felix-

    I rarely read a book all the way through. And I almost never pick one up to begin with. I think it’s because I already read all day on the computer, so the last thing I want to do to “relax” is read some more.

    Having said that, I really did enjoy Outliers by Malcolm Gladwell and Influence by Robert Cialdini

    My favorite book all time is still Catcher in the Rye

    I have been unpacking at the new house and have sooooo many unread books on my shelf. But I do see a few that I bought back in 2000…. How to Start a Business for Dummies, and HTML4 for Dummies

    Regarding 4 Hour Work Week, I know a lot of people who swear by this book. I’ve never read it. I actually worked less than 4 hours per week for most of 2008 and 2009. I was bored out of my mind!

    I would only consider outsourcing customer service if I felt the staff was trained to go well above and beyond expectations. And like Mike said, I would definitely pop in and out fairly often to see what issues were coming up the most, and for quality control.

    I love outsourcing mundane tasks (like profile links, blog commenting, etc) as long as I’ve fully understood it myself first.

    I want to thank both Kelly Felix and Mike Long of Bring the Fresh for taking the time to answering that question.

    Below are some of my recommended books:

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