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  • Niches – The Path To More Profits For Your Online Business

    Posted on November 11th, 2010 Tim No comments

    Top WSOHe came to the US with $200 in his pocket. Today he is a multimillionaire... And you can do it too, by following the Easy TV Money system!

    Affiliate Marketing Tips

    Hey, as business owners (it is VERY IMPORTANT that you look at what your doing as being a business)  we CAN’T be all things for all customers.  I mean it would be fantastic if we could, however, you just can’t  meet the needs and wants of everyone, you would run yourself  ragged trying :

    BUT … that doesn’t mean you throw your hands up in despair and  give up ;o) Stick with me for a few minutes and we’ll go over a  few ideas that come to mind and see if they get your creative  juices flowing.

    Firstly, what the heck is a “Niche” anyway?? I mean I am sure  you have seen the word flying around the Internet and a lot  more lately. You’ve seen newsletter articles and email letters  from some of the top guru’s now sprouting “Niche” as the new  “catch” word of the time.

    The term is NOT NEW. Basically a “niche” is finding a specific  target market and catering to their specific wants and needs.

    Ummm let me give you an example…

    As a marketing coach/consultant my business is providing a  service ‘marketing” to businesses. Now obviously the business  arena is too general so what I want to do is break it down into  bite size sectors or smaller target markets. I may want to deal  specifically to the needs and wants of Dental Offices and decide  to specialize in Dental Office Marketing. I could take on the legal  sector and specialize in marketing legal practices.

    Get where I am going here??

    I can’t be all things to all businesses out there, so I break the  business sector down into target markets and the find the ones  that I want to specialize in and cater to that group specifically.

    Now, you may be thinking ok, that’s good for you being a marketing  coach, but I am an affiliate for a program…how does “niche  marketing” affect me?

    Glad you asked ;o)

    When people first come online with the desire to start some  sort of business they typically go into the “emarketing” niche  and promote products/services with a marketing theme. It makes  sense from a marketing point of view, you go where there is demand.

    However, with demand also comes competition and the “online  marketing” arena is saturated and highly competitive.

    So…what do you do?

    Well, what you need to do is sit and think of markets outside of  the “online marketing” arena which could also use your products/  services and target your messages specifically to them.

    Umm I feel an example coming on here…ah ok, here is one for  you.

    Lets say you are an affiliate for an autoresponder service.  Excellent service because you know that anyone who starts  a business online needs an autoresponder. While that is great,  what isn’t so hot is the fact that you are not the only autoresponder  service in cyber-land and they too are targeting the same niche  you are.

    But…the difference between you and them is this article ;o)

    See, we all go for the obvious niche or target market when we  sign onto an affiliate program. We go after the others just like  us and market to them. What we fail to do is find the OTHER  niches or target markets out there that haven’t heard of an  autoresponder and have no idea what it is let alone how much  time we can save them.

    I am thinking about niches like, oh…perhaps Real Estate Agents.  A few friends are in the market for a new house. Every week  they get in the mail (snail mail) the new listing sheets for all  the houses listed that week. The idea is that they go through  these sheets and see if any of the houses peak their interest  and then they are to call their Agent and ask to view them.

    It was an ok system, but imagines how much time and MONEY  a Real Estate Agent could save if they had an autoresponder  service?

    All they would have to do is create the new listing templates,  enter the email address and names of their client base (even  that is automated) and blast out the new listings once a week,  or more often if they wanted to. No more printing costs and  gone are the mailing costs and the time factor you have saved  them is PRICELESS!

    See the potential here???

    Are you beginning to get the idea about finding other market  segments (customers) for your products/services??

    If you are an affiliate for an autoresponder service you  could promote autoresponders to Dental Offices. They  send out appointment reminder cards…imagine the cost  savings for them if they had an autoresponder service,  not to mention the time savings of having staff to stick  labels and post them out??

    It is just a matter of seeing what they do and how your  service can save them the time and money. AND…the  best part about this thinking is that not many take on  this sort of business stance.

    Now let’s get away from the “online marketing niche”  for a second and think of other ways of creating  profit through niches.

    Another thing is to look to your hobbies and interests.

    Lets say you dabble at DJing on the weekends as a  hobby. With that very hobby you could create profit  by creating a little niche site geared towards DJing.  Your site could focus on showing someone how to  break into the weekend DJ business and provide  sites that offer good DJ equipment (that you are  affiliated with of course).

    The idea about NICHE Marketing is that you DON’T  have to stick within the “Online Marketing” niche.  You can find a niche based on an affiliate program,  a hobby or a special interest.

    Some of the top marketers have found other niches  like; stop smoking, weight loss, online dating, model  trains, travel, golf and yup even cooking.

    Don’t limit yourself to the niche of online marketing.  Step out and find other market segments that are  not being served or where there is limited competition  and build your niches around those. It’s like taking a  path of least resistance and a path to more profits!

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