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  • How To Rank In Bing And Why You Need Too!

    Posted on May 2nd, 2011 Tim No comments

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    Internet Marketer Jon Leger just posted a very good article on his site as too how and why you need to rank well on Bing!  So here is an excerpt of the article as well as a link to the full article on his site:

     

    Over the past few years I’ve focused my blog posts regarding search engine optimization almost entirely on Google. The reason for that is obvious: Google commands by far the largest share of the search traffic market.

    That’s starting to change some, though. Bing is at the point now where it’s worth focusing some of your SEO efforts on, particularly if your market is for searchers in the United States.

    According to the latest numbers from Experian Hitwise, Microsoft’s Bing now generates 30% of all U.S.A. searches. It’s split about half and half from Yahoo (which is now Bing-powered) and the Bing.com web site.

    Prior to the Bing takeover of Yahoo’s search traffic, for me personally it really wasn’t worth my time to do a lot of extra work to rank in Yahoo and Bing. The methods for ranking in each engine were different, and sometimes interfered with each other. So if I ranked well in those engines based on the SEO I was doing for Google, great, but if not, no big loss.

    But 30%? That’s worth putting some time into. So I’ve been doing some extra work to get some of my sites to rank in Bing now, too, and with great success. I figured I would share how to do it with you here.

    So how does one get their web site ranked in Bing? Fortunately, there’s a lot of overlap between what you need to do to rank in Google and what you need to do to rank in Bing. So most of your Google-oriented SEO efforts will pay off in Bing.

    A couple of things are different, though, and worth noting.

    1. Bing prefers editorial links.

    Google loves all kinds of links: links from directories, links from articles, links from blogs. Links in blogroll’s, links from resource pages. You name it, Google values it.

    Bing? Not so much. Although Bing follows all kinds of links to discover new content, and does place some value on all types of links, the links that Bing values the most — by far — are editorial links.

    By “editorial link” I mean a link that appears within a block of content. This includes, primarily, links within the content-portion of web pages and the text of articles and blog posts. Bing doesn’t put much value on links from directories or resource pages the way Google does.

    So to rank in Bing you need to put more focus into gathering these kinds of editorial links. Fortunately, all of these additional links you gain in an effort to rank in Bing will also help your rankings in Google.

    2. Exact-match domain names count more in Bing.

    I’ve posted in the past about the value of exact-match domain names in Google. They help quite a bit. By “exact match”, I mean that if you want to rank for “dieters blog” it will help your rankings out a good deal to have the domain name “dietersblog.com” (or .net or .org–not so much for the other domain suffixes).

    While Google does value exact match domains, Bing appears to put even more weight on this. So if you’re creating a new site and have the opportunity to pickup a domain name matching the exact set of primary keywords you want to rank for, do it.

     

    To read the rest of Jon Leger’s article CLICK HERE!

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